Director, Social Media & Influencer

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position:

Reporting to the VP of Corporate Marketing, the Social Media & Influencer Director will lead Later‘s social media strategy and team, driving innovation and business results across platforms. You will oversee all aspects of Later‘s social presence, from high-level strategy to team development, ensuring our social channels effectively showcase our brand, products, and thought leadership to enterprise B2C brands and agencies. This role requires a strategic thinker with proven experience in building high-performing social media teams and demonstrating measurable business impact.

What you’ll be doing:

Strategic Leadership & Vision

• Develop and execute a comprehensive, multi-platform social media strategy aligned with Later‘s business objectives and target audiences
• Define KPIs, OKRs, and ROI frameworks that tie social media efforts to business outcomes and revenue growth
• Spearhead innovative social media initiatives that position Later as the leader in social media management and influencer marketing
• Identify emerging platforms, technologies, and trends to keep Later at the forefront of social media innovation
• Develop and own the long-term roadmap for social media growth and impact

Team Leadership & Development

• Lead, mentor, and grow a high-performing social media team, including hiring, training, and performance management
• Foster a culture of creativity, data-driven decision making, and continuous improvement
• Conduct regular performance reviews and create growth opportunities for team members
• Establish clear roles, responsibilities, and workflows to maximize team efficiency and output quality
• Identify skill gaps and provide professional development opportunities for team growth

Cross-Functional Leadership

• Serve as the social media authority across the organization, advising leadership on platform changes, industry shifts, and strategic opportunities
• Collaborate with Product Marketing, Content Marketing, Demand Generation, and Creative teams to develop integrated campaigns that achieve business goals
• Partner with Sales and Customer Success teams to leverage social content in the buyer journey
• Work with Product teams to showcase Later‘s features and gather customer feedback
• Present social performance, insights, and recommendations to C-level executives and board members

Budget & Resource Management

• Develop and manage annual social media budget, ensuring efficient allocation of resources
• Evaluate and select tools, technologies, and platforms to support social media operations
• Manage relationships with external vendors, agencies, and influencer partners
• Implement processes to maximize team productivity and content quality

Analytics, Reporting & Optimization

• Establish comprehensive analytics frameworks to measure social media performance against business goals
• Develop executive-level reporting that demonstrates the impact of social media on pipeline and revenue
• Lead data-driven optimization efforts to continuously improve content performance and ROI
• Analyze competitor strategies and industry benchmarks to identify opportunities and threats

Brand Guardianship & Innovation

• Ensure Later‘s brand voice, visual identity, and messaging are consistently represented across all social platforms
• Lead the evolution of Later‘s social presence as platforms and audience preferences change
• Identify opportunities to showcase Later‘s thought leadership in the creator economy
• Develop innovative content formats and campaigns that differentiate Later from competitors

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 10+ years of experience in social media marketing with at least 5 years in leadership roles
• Proven track record of building and leading high-performing social media teams
• Experience developing social media strategies for B2B SaaS companies, preferably in marketing technology
• Demonstrated ability to tie social media efforts to measurable business outcomes
• Strong understanding of social media analytics, attribution, and ROI measurement
• Experience managing significant social media budgets and agency relationships
• Excellent presentation and communication skills, with the ability to influence senior leadership
• Deep understanding of major social platforms, their algorithms, and best practices
• Experience with enterprise social media management, analytics, and listening tools
• Background in marketing to enterprise B2C brands and agencies is highly preferred

How you work:

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
• You share insights to help the team stay ahead and make informed decisions.
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$165,000 – 180,000 base + bonus

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

Originally posted on Himalayas