WEX: Product Marketing Manager – Corporate Payments

About the Role

We’re looking for a customer-obsessed Product Marketing Manager (PMM) to own the go-to-market strategy for WEX’s Corporate Payments solutions, including our Embedded Payments portfolio.

You’ll be responsible for shaping how we competitively position our Embedded Payments offerings, communicate the value and drive adoption among core Payments audiences (Treasurers, CFOs) and emerging influencers (Developers, CTOs).

We’re looking for a PMM who brings a data-first mindset, strong strategic clarity, and a bias for action — someone who can convert complex market dynamics and technical capabilities into clear go-to-market strategies, measure what matters, and partner closely with sales, product, marketing, and technology teams to deliver results.

How You’ll Make an Impact

Own positioning, messaging and GTM strategy

• Define and evolve messaging pillars, value propositions, and sales narratives tailored to core and emerging Payments audiences.

• Translate technical capabilities, like virtual card integrations and Payment APIs, into compelling stories that resonate.

• Use customer and market insights to sharpen our differentiation in the Payments industry.

Drive launches and adoption:

• Lead cross-functional go-to-market efforts for the Embedded Payment portfolio, including new product features and API enhancements.

• Build adoption programs that help Payments customers onboard quickly and see value from their first use.

• Ensure launches deliver clear, measurable impact in awareness, usage and customer satisfaction.

Enable sales and marketing to win

• Build and maintain sales enablement materials, including those targeting technical audiences. 

• Deliver ongoing updates and competitive insights that empower sales teams to position WEX effectively.

• Partner with the broader marketing team on targeted campaigns to drive acquisition and adoption.

Fuel customer and market insight

• Conduct primary and secondary research, including customer interviews and win/loss analysis.

• Track industry trends to identify opportunities.

• Measure adoption, funnel velocity and win rates to make data-driven recommendations.

Who You Are

• A motivated, data-driven product marketer who’s eager to own a portfolio and grow your expertise.

• Comfortable working cross-functionally with Product, Sales, and Marketing to execute go-to-market strategies.

• Customer-obsessed—you lead with insight, empathy, and curiosity about the Payments industry.

• A clear, confident communicator who can translate complexity into simplicity.

• Collaborative but decisive—you know when to pull in stakeholders and when to move quickly.

Experience You’ll Bring

• 5+ years of relevant work experience, including 2+ years in product marketing or related roles in B2B SaaS, fintech or payments.

• Experience building go-to-market strategies, messaging, and enablement content.

• Strong analytical and research skills; proven ability to validate assumptions and surface insights.

• Exceptional writing and presentation skills.

• Experience with marketing to technical audiences. 

• Bachelor’s degree in marketing, business, communications, or related field.

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX’s total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX’s comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the “About Us” section.

Pay Range: $94,000.00 – $125,000.00