WEX: Product Marketing Manager III

This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY.

About the Role

We’re looking for a customer-obsessed Product Marketing Manager (PMM) to own the go-to-market strategy for WEX’s fleet solutions, including our growing portfolio of electric vehicle (EV) offerings. You’ll be responsible for shaping how we position our fleet card solutions, communicate the value of EV adoption, and drive adoption across traditional and emerging fleet segments.

This is a role for a PMM who thrives on clarity and execution—someone who can distill customer and market insights into go-to-market strategies, build the content and collateral sales teams need, and ensure every launch lands with impact.

How You’ll Make an Impact

Own positioning, messaging, and GTM strategy

• Define and evolve messaging pillars, value propositions, and sales narratives tailored to fleet managers, from traditional fuel to EV.

• Translate technical capabilities (like charging integrations and route optimization) into compelling stories that resonate with buyers.

• Use customer and market insights to sharpen our differentiation in both fuel and EV segments.

Drive launches and adoption

• Lead cross-functional go-to-market efforts for new EV features, fleet partnerships, and charging integrations.

• Build adoption programs that help customers onboard quickly and see value from their first use.

• Ensure launches deliver clear, measurable impact in awareness, usage, and customer satisfaction.

Enable sales and marketing to win

• Build and maintain battlecards, pitch decks, and persona-based playbooks for fleet and EV buyers.

• Deliver ongoing updates and competitive insights that empower sales teams to position WEX effectively.

• Partner with Revenue Marketing on targeted campaigns to drive acquisition and adoption.

Fuel customer and market insight

• Conduct primary and secondary research with fleet managers, including customer interviews and win/loss analysis.

• Track industry trends (including EV adoption curves, regulatory shifts, and competitive activity) to identify opportunities.

• Measure adoption, funnel velocity, and win rates to make data-driven recommendations.

Who You Are

• A motivated, data-driven product marketer who’s eager to own a portfolio and grow your expertise.

• Comfortable working cross-functionally with Product, Sales, and Marketing to execute go-to-market strategies.

• Customer-obsessed—you lead with insight, empathy, and curiosity about fleet operators and their EV transition.

• A clear, confident communicator who can translate complexity into simplicity.

• Collaborative but decisive—you know when to pull in stakeholders and when to move quickly.

Experience You’ll Bring

• 3–5 years of relevant work experience, including 2+ years in product marketing or related roles in B2B SaaS, fintech, payments, or mobility.

• Experience building go-to-market strategies, messaging, and enablement content.

• Strong analytical and research skills; proven ability to validate assumptions and surface insights.

• Exceptional writing and presentation skills.

• Experience with fleet, energy, or EV industries a plus.

• Bachelor’s degree in marketing, business, communications, or related field.

Why This Role Matters

Fleet operators are at the heart of WEX’s business, and the transition to EVs is reshaping the industry. This role is critical to how WEX tells its story, differentiates its offerings, and drives adoption across both traditional and electric fleets. You’ll help us define the playbook for how WEX shows up in this space — and ensure our customers see us as the partner that helps them move forward with confidence.

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX’s total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX’s comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the “About Us” section.

Pay Range: $94,000.00 – $125,000.00