Why Lytx:
Since 1998, Lytx has led the video telematics industry using proprietary machine vision, artificial intelligence, and big data to protect and connect thousands of fleets and millions of drivers in more than 85 countries worldwide. At Lytx, you’ll be a part something good – helping save lives on our roadways.
Lytx seeks a Field Marketing Manager to build and scale our field event presence in North America. In this high-impact role, you’ll start by creating compelling event experiences and driving immediate pipeline impact, with the opportunity to scale the program in the future. You will craft detailed account-based marketing campaigns and create experiential moments with buyers to generate and accelerate qualified opportunities and maximize event ROI for the greatest revenue impact.
What You’ll Do
- Lead the strategic planning, execution, and tracking of field marketing programs, including in-person events, roadshows, partner events, virtual events, and hybrid events
- Partner closely with the sales team to develop and execute account-based field marketing programs that generate and accelerate pipeline
- Lead end-to-end event management, including budget, pre-event planning, day-of coordination, and post-event follow-up with emphasis on sales enablement
- Build and maintain strategic relationships with industry communities, partners, and vendors to expand market presence
- Analyze and report on the attainment of quarterly pipeline and revenue targets and event metrics, including post-event evaluations, analysis, and recommended optimizations
- Partner with product marketing, growth marketing, content, and creative teams to develop compelling content and visuals
- Continuously bring new, revenue-driving field event ideas to the table
- Other duties as assigned
What We’re Looking For
- 7 years of marketing experience working closely with sales to deliver campaigns focused on driving pipeline, with 4+ years building and scaling field marketing programs
- Proven ability to build and accelerate pipeline through events, with a history of meeting or exceeding targets
- Experience building account-based marketing campaigns that deliver real business results
- Demonstrated experience managing event budgets with a clear understanding of event ROI
- Analytical mind and data-driven approach to tracking and measuring field marketing outcomes
- Experience with marketing automation tools and CRM systems, preferably Marketo and Salesforce.com
- Demonstrated ability to work cross-functionally and manage multiple stakeholders
- Up to 40% travel
- Location: San Diego, CA; Framingham, MA; or Seattle, WA preferred
Benefits:
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$126,500.00 – $159,500.00
Innovation Lives Here
You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.
Together, we help save lives on our roadways.
Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.
Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.
Originally posted on Himalayas
