Manager, Data & Analytics Strategy – Unification & Enrichment

Company Description

Job Description

We are seeking an experienced data analytics professional who understands the strategy and tools necessary to enable Abercrombie & Fitch to better unify & enrich customer data for insights & activation. The ideal candidate is a customer-obsessed, outcome-oriented leader who can inspire cross-functional teams to develop and deploy data and analytics solutions that deliver value and efficiency for the business.

In this role, you will be responsible for overseeing the requirements gathering, sourcing, data strategy and implementation of key Data & Analytics platforms to ensure they’re set up to deliver against our roadmap and value targets, as well as ongoing support & backlog grooming of day-to-day platform enhancements. Platforms include our Customer Data platforms & Identity Resolution Solutions, including customer data lakes and diagnostic tools. This role is heavily cross functional, partnering primarily with our Global Technology team, Data & Analytics team and other business functions, to successfully translate business requirements into data & platform requirements.

Your responsibilities expand across global markets, with the local marketing and analytics teams being your key customer. Being a subject matter expert on AnF’s data, technology and analytics stack is going to be critical to ensure you’re able to provide the necessary support and education for the marketing teams.

This role will report directly to the Director, Customer Data Strategy

What Will You Be Doing?

• Own and drive vision and strategy of customer data and analytics platforms (CRM, Loyalty, Customer 360) to support Customer Data vision and roadmap
• Consult on all major projects leveraging internal customer data, including enterprise data lake, marketing & digital platforms and internal analytics solutions.
• Ensure requirements and setup align with the broader vision for how we connect with our leading-edge cross-channel vision for customers
• Lead engagement with markets as it relates to education and support of data and analytics tools and capabilities
• Coordinate closely with key stakeholders within Data Analytics, Marketing and Technology
• Support customer data privacy strategy and vision, translating legal requirements to data and tech requirements within internal customer data systems
• Own final decisions on backlog prioritization and refinement for owned customer data and analytics platforms, including CRM.

What Do You Need To Bring?

• Deep experience in customer data and analytics products such as CDPs, CRMs & DataLakes (Snowflake experience preferred)
• Strong experience working with relational databases and many to many id structures
• Experience using SQL, SnowSQL or Python required
• Strong acumen in the CRM/ identity resolution space, including knowledge of advanced customer segmentation and propensity modeling techniques
• Confident working in a fast-moving environment, with a willingness to make quick decisions based on continuous prioritization and evolving customer needs
• Good sense of curiosity with genuine desire to learn and think with agility – identifying patterns/trends and applying them in new and unfamiliar situations
• Robust collaboration skills, with demonstrated experience working cross-functionally
• Self-starter mindset with a knack for solving complex problems

Requirements:

• Bachelor’s or Master’s degree or equivalent work experience
• 10+ years in customer and analytics space, ideally in retail
• 5+ years working directly in CDPs, Tealium experience a plus
• Working level knowledge of SQL or Python required; SnowSQL preferred

Our Company

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally-led, omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

Our Values

Our corporate purpose of being here for you on the journey to being and becoming who you are, fuels our customer-led brands and our global associates. We lead with this purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign. In addition to equitable compensation and benefit offerings, including flexibility and competitive Paid Time Off, we offer a range of educational and engagement opportunities, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities. 

What You’ll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive Bonus Program
• Paid Time Off and Work From Anywhere Flexibility
• Paid Volunteer Day per Year, allowing you to give back to your community
• Merchandise Discount
• Medical, Dental and Vision Insurance Available
• Life and Disability Insurance
• Associate Assistance Program
• Paid Parental and Adoption Leave
• Access to Carrot to support your unique parenthood journey
• Access to Headspace dedicated to creating healthier, happier lives from the inside out
• 401(K) Savings Plan with Company Match
• Opportunities for Career Advancement, we believe in promoting from within
• A Global Team of People Who’ll Celebrate you for Being YOU

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

This role allows for remote work across the U.S.. Therefore, in states and cities that require the hourly or salary compensation or pay range to be included in a job posting, the recruiting pay range for this position is $130,000 – $150,000. Factors that may be used to determine your actual salary may include your specific skills, your years of experience, your work location, comparison to other employees in similar or related roles, or market demands. The range may be modified in the future.

Originally posted on Himalayas